GANTER regards people as a part of nature. All life exists on the basis of give and take. The consumption of resources on the one hand establishes the basis of life on the other hand and creates endless cycles. Exploiting resources avariciously without being conscious of the cycles of life and thus destroying habitats and biodiversity means putting life at risk and causes the immiseration of the environment, of animals and people. GANTER focuses on sustainable products of natural materials and combines the concept of sustainability with traditional master craftsmanship.